The world's most reputable companies

2024 Global RepTrak® 100

Download the report to see the full ranking

The top 5 most reputable companies

#1

LEGO Group

LEGO Group

REP 78.3

2

Mercedes-Benz Group

Mercedes-Benz Group

REP77.4

3

Rolex-logo-png

Rolex

REP77.3

4

Sony-logo-png

Sony

REP76.9

5

Canon-logo-png

Canon

REP76.5

Welcome to the reputation renaissance

What's inside the 2024 report

Great Expectations

The expectations of companies from their consumers are drastically different now than they were before the pandemic, and they won’t let the old standards fly. We are living in a stakeholder economy, and like it or not, consumers are setting a high bar — higher than it’s ever been.

2024 GRT Wheel

The ranking awaits

2024 Global RepTrak 100

The Global RepTrak 100 report provides a definitive ranking of the world's most reputable companies and a comprehensive analysis of the global reputation landscape. For over a decade, we've leveraged our unparalleled data suite to understand global corporate trends and corresponding public sentiment year over year.

After two years of reputation decreases, the tides are finally turning. Fill out the form to see how 2024's most reputable companies have turned a corporate reputation reckoning into a reputation renaissance.

Previous reports can be found here:

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