Reputation Intelligence for the Technology Sector

RepTrak for Technology

RepTrak provides transportation companies with the insights to manage reputation, handle disruptions, and build trust with customers and regulators.

Innovation, Privacy, and Public Trust

From data privacy and AI ethics to service reliability, tech companies face intense scrutiny that can swiftly impact trust and brand reputation. With growing concerns around corporate governance and sustainability, balancing innovation with public confidence is critical to maintaining a competitive edge.

Technology Graphic

Your Strategic Partner

RepTrak helps technology companies monitor and manage their reputation. From tracking public sentiment on data security to benchmarking innovation against competitors, RepTrak provides continuous insights to help you protect and grow your brand in a rapidly changing landscape.

Industry Expert Guidance

Recommendations from experts who understand the nuances of the Technology sector across global markets.

Proven Methodology

Scientifically validated approach, fine-tuned for Technology, providing insights you can act on with confidence.

Historical Database

Leverage millions of global data points and learn from leaders who’ve transformed their reputation.

Crisis Management

Risk & Crisis Management

Stay ahead of potential risks by identifying issues early. When crises strike, use RepTrak’s data to guide a swift and effective response.

Crisis Management Map

Ready to Take Control of Your Brand’s Reputation?

Discover what drives trust, mitigate reputational risks, and strengthen brand loyalty. Contact us to learn how RepTrak can support your brand’s future.

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Transportation Report Recap Quick-Slides

Grounded in RepTrak data, this quick-slide recap unpacks the Drivers fueling recovery and the strategic actions Transportation leaders can take to convert progress into sustained favor and performance.

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Airline Reputation is Climbing to New Heights in 2025

Airline Reputation in 2025 is Climbing to New Heights

Airline reputation is on the rise in 2025 with a Reputation Score of 70.9 and gains in Workplace and Citizenship. Discover how airlines are rebuilding trust, strengthening sustainability, and driving stakeholder confidence.

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What’s Driving Auto’s Reputation: Transportation Report Infographic

Backed by RepTrak data, this infographic highlights the Drivers where reputation is improving, with actionable insights on how automakers can move the needle forward.

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Reputation in a New Era of AI: Quick-Slides

These 7 quick-slides answer your questions about the challenges and opportunities that AI can bring to your corporate reputation. 

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Movement to Momentum: Transportation Report One-Pager

Our latest one-pager explores how transportation leaders are turning technology into reputational momentum by leveraging innovation to create experiences that inspire loyalty and confidence.

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2023 Corporate Benefit of the Doubt Report

2023 Corporate Benefit of the Doubt Report

Global Benefit of the Doubt Scores are down, threatening corporate resilience.  We turned to our robust reputation database to understand why, and what to do next — because crises are all but guaranteed, and you'll need stakeholders' favor to survive this Grimm reality.

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The Banking Industry’s Reputation in 2025

The 2025 American Banker study with RepTrak data shows Banking's reputation has fully recovered to an 8-year high, with shifts across customers, DE&I, and trust.

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2023 Corporate Trust Report

Trust was one of our original reputation metrics and in this report, you'll see just how much trust is impacting corporate reputation.

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The 2025 Transportation Report

Across the transportation industry, reputation travels farther than any passenger or package. As these businesses face relentless pressure to deliver safety, sustainability, and seamless experiences, every journey becomes a test of trust that can build loyalty or erode it overnight. RepTrak's Transportation Report reveals how stakeholders really feel about airline, rail, shipping, and automotive companies today. Backed by data, it spotlights reputation wins in service reliability, safety, and sustainability and exposes gaps in citizenship, trust, and long-term resilience.

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2025 Q2 Data Dose: Insight to Action Quick Slides

2025 Q2 Data Dose: Insight to Action

These quick-slides tell you how to show up for stakeholders under economic instability and how to communicate with clarity to avoid reputation risk.

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