The premier solution for global reputation management

RepTrak Compass

RepTrak Compass™ is the most comprehensive, globally scalable platform for reputation intelligence — helping you understand, manage, and grow your corporate reputation.

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Your Reputation Deserves Better

Your reputation is shaped by factors both within and beyond your control (across markets, stakeholders, and socio-economic events), requiring communications leaders to know exactly what to say and when to say it.  

Compass provides that direction. The combination of real-time data and nuanced, personal guidance provides you with a clear path forward to improve and protect your reputation.  

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Data with Direction

Compass integrates reputation data with personalized recommendations from our global Advisory team — so you can measure reputation while actively shaping it.

Global and Local

Compare different stakeholder perceptions to understand how global issues affect local outcomes — and vice versa.

Reporting Ready

Compass provides leaders with clear, concise data visualizations and recommendations that drive decisions.

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Every login is made easy with a clear view of your most recent reputation trends.

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See the latest reputation insights

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The 2025 Transportation Report

Across the transportation industry, reputation travels farther than any passenger or package. As these businesses face relentless pressure to deliver safety, sustainability, and seamless experiences, every journey becomes a test of trust that can build loyalty or erode it overnight. RepTrak's Transportation Report reveals how stakeholders really feel about airline, rail, shipping, and automotive companies today. Backed by data, it spotlights reputation wins in service reliability, safety, and sustainability and exposes gaps in citizenship, trust, and long-term resilience.

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2025 Q2 Data Dose: Insight to Action Quick Slides

2025 Q2 Data Dose: Insight to Action

These quick-slides tell you how to show up for stakeholders under economic instability and how to communicate with clarity to avoid reputation risk.

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RepTrak Appoints Robert Schooling to Board of Directors

The RepTrak Company proudly announces the appointment of Robert Schooling to its Board of Directors.

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2025 Q2 Data Dose: Infographic on DEI

2025 Q2 Data Dose: Infographic

This DEI data infographic will help you make sense of the noise and align stakeholder priorities with tangible business outcomes.

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Q2 Data Dose from RepTrak

2025 Q2 Data Dose: One-Pager

This one-pager will tell you the 5 top issues that were named by consumers worldwide.

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Thierry D’Hers and Catherine Hernandez-Blades join RepTrak’s Board of Directors

RepTrak Appoints Thierry D’Hers and Catherine Hernandez-Blades to Board of Directors

The RepTrak Company is proud to announce the appointment of Thierry D’Hers and Catherine Hernandez-Blades to its Board of Directors.

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Putting Promises into Practice

Putting Promises Into Practice: 2025 Italy Report One-Pager

From product quality to "Made in Italy" efforts, this one-pager will catch you up on what stakeholders are looking for.

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Reputational Volatility in Italy: Current Trends and Stakeholder Expectations

Our latest report breaks down the current state of reputation in Italy, with insight on how to strengthen local stakeholder favor.

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A Reputation Built on Action: France Report One-Pager

Our latest one-pager breaks down what stakeholders in France are prioritizing right now, and is full of clear action items your company can take to stay ahead.

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Reputation Readiness in France: Regional Trends in 2025

Our latest report breaks down the current state of reputation in France and is full of actionable insights.

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