When You Have A Single Reputation Score, It’s Hiding A Lot
Many organizations believe they are managing stakeholders. What they are actually managing, in many cases, is averages.
The premier solution for global reputation management
RepTrak Compass
RepTrak Compass™ is the most comprehensive, globally scalable platform for reputation intelligence — helping you understand, manage, and grow your corporate reputation.
Your Reputation Deserves Better
Your reputation is shaped by factors both within and beyond your control (across markets, stakeholders, and socio-economic events), requiring communications leaders to know exactly what to say and when to say it.
Compass provides that direction. The combination of real-time data and nuanced, personal guidance provides you with a clear path forward to improve and protect your reputation.
Data with Direction
Compass integrates reputation data with personalized recommendations from our global Advisory team — so you can measure reputation while actively shaping it.
Global and Local
Compare different stakeholder perceptions to understand how global issues affect local outcomes — and vice versa.
Reporting Ready
Compass provides leaders with clear, concise data visualizations and recommendations that drive decisions.
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Every login is made easy with a clear view of your most recent reputation trends.
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See the latest reputation insights
Human-Centric Messaging in the AI Adoption Era
Against a backdrop of mixed public sentiment on AI, a number of companies are beginning to reframe their core product experiences around innately human elements. RepTrak data shows why this trend is likely to accelerate—and points to what you should be tracking.
What Two New Comms Leaders Are Walking Into: The Pharma Reputation Brief
The consumer health and pharma reputation landscape has shifted structurally since the COVID peak, and not in ways that more communications activity alone will fix. Here's what's facing new comms leaders in the space.
Your Company Has an AI Reputation; Do You Know It?
Most comms teams are watching the wrong things during viral moments (they're reacting to volume when they should be diagnosing Reputation driver exposure). We put together a framework for doing exactly that — using RepTrak Compass to move from reactive narrative control to structured reputation diagnosis.
Burgermogging: What to Do When Your CEO Goes Viral
Most comms teams are watching the wrong things during viral moments (they're reacting to volume when they should be diagnosing Reputation driver exposure). We put together a framework for doing exactly that — using RepTrak Compass to move from reactive narrative control to structured reputation diagnosis.
Visible Leadership Is Back, But Visibility Alone Isn't Enough
Stakeholders are paying closer attention to leadership visibility than they have in years. 48% say the CEO is the most appropriate voice to communicate company vision.
A Trust Gap Is Widening, But You Might Not Be Able to See It
RepTrak's latest Current Events data shows that between Q4 2024 and Q4 2025, trust increased across both groups, but influencers moved faster, especially in digital channels like online advertising, owned social media, and social media news.
When One Channel Isn't Enough: How Economic Complexity is Creating a New Channel Strategy
When stakeholders navigate economic complexity—personal optimism, national pessimism—they seek validation from multiple sources. Your channel strategy needs to adjust accordingly.
The Informed General Public Is Conflicted on AI, But Corporate Communications Can’t Be
AI tools have a trust problem—just not the one you think. Our latest data shows AI as a communications channel is nearly as trustworthy as traditional news. But it's far less desirable. And the reason for that is trust in AI as a technology.
AI Opportunities To Elevate Your Strategy
Explore how reputation leaders can move from AI integration to advantage in 2026 — using AI to shape perception, build trust, and drive long-term value.
When You Have A Single Reputation Score, It’s Hiding A Lot
Many organizations believe they are managing stakeholders. What they are actually managing, in many cases, is averages.
Human-Centric Messaging in the AI Adoption Era
Against a backdrop of mixed public sentiment on AI, a number of companies are beginning to reframe their core product experiences around innately human elements. RepTrak data shows why this trend is likely to accelerate—and points to what you should be tracking.
What Two New Comms Leaders Are Walking Into: The Pharma Reputation Brief
The consumer health and pharma reputation landscape has shifted structurally since the COVID peak, and not in ways that more communications activity alone will fix. Here's what's facing new comms leaders in the space.
Your Company Has an AI Reputation; Do You Know It?
Most comms teams are watching the wrong things during viral moments (they're reacting to volume when they should be diagnosing Reputation driver exposure). We put together a framework for doing exactly that — using RepTrak Compass to move from reactive narrative control to structured reputation diagnosis.
Burgermogging: What to Do When Your CEO Goes Viral
Most comms teams are watching the wrong things during viral moments (they're reacting to volume when they should be diagnosing Reputation driver exposure). We put together a framework for doing exactly that — using RepTrak Compass to move from reactive narrative control to structured reputation diagnosis.
Visible Leadership Is Back, But Visibility Alone Isn't Enough
Stakeholders are paying closer attention to leadership visibility than they have in years. 48% say the CEO is the most appropriate voice to communicate company vision.
A Trust Gap Is Widening, But You Might Not Be Able to See It
RepTrak's latest Current Events data shows that between Q4 2024 and Q4 2025, trust increased across both groups, but influencers moved faster, especially in digital channels like online advertising, owned social media, and social media news.
When One Channel Isn't Enough: How Economic Complexity is Creating a New Channel Strategy
When stakeholders navigate economic complexity—personal optimism, national pessimism—they seek validation from multiple sources. Your channel strategy needs to adjust accordingly.
The Informed General Public Is Conflicted on AI, But Corporate Communications Can’t Be
AI tools have a trust problem—just not the one you think. Our latest data shows AI as a communications channel is nearly as trustworthy as traditional news. But it's far less desirable. And the reason for that is trust in AI as a technology.
AI Opportunities To Elevate Your Strategy
Explore how reputation leaders can move from AI integration to advantage in 2026 — using AI to shape perception, build trust, and drive long-term value.