Inside the GRT100: A case study on adidas and Nike
A look at the diverging paths of two storied brands through the lens of Global RepTrak 100 rankings.
Reputation Intelligence for the Pharmaceutical Industry
RepTrak for Pharma
Leverage data-driven insights to monitor, measure, and manage your reputation in the Pharmaceutical industry.
Balancing Innovation with Public Trust.
While innovation drives progress, public skepticism around drug pricing, transparency, and ethics can erode trust. Negative perceptions not only damage stakeholder relationships but also impact market value. In this high-stakes environment, maintaining your brand's reputation is essential to long-term success.
Your Strategic Partner
RepTrak equips Pharma companies with the tools necessary to navigate complex reputational challenges. With continuous insights into public sentiment, media impact, and regulatory perceptions, RepTrak empowers teams to make data-driven decisions. Our team of experts partner with clients to manage risks, enhance trust, and stay ahead in an evolving industry.
Insights & Recommendations
Recommendations from experts who understand the nuances of the Pharma industry across global markets.
Proven Methodology
Scientifically validated approach, fine-tuned for Pharma, providing insights you can act on with confidence.
Historical Database
Leverage millions of global data points from over 20 years and learn from leaders who’ve transformed their reputation.
Built for Data-Driven Communication Teams
Insights and Recommendations from Industry Experts
Stakeholder Analysis
Gain insights into the perceptions and expectations of patients, regulators, healthcare professionals, and other key stakeholders.
Global & Local Pharma Insights
2024 Pharma Report
The 2024 Pharma Report offers a comprehensive view of the Pharmaceutical industry's reputation landscape, highlighting key trends and challenges across global markets. As public expectations continue to rise in the post-pandemic environment, Pharma companies are confronted with increased regulations, demands for quick innovations, and shaky relationships with critical stakeholders.
Fill out the form to learn more about what's driving the industry's reputation recovery — and where improvement is still needed.
Previous reports can be found here:
Fill out the form
Download the 2024 report here
Loading...
STAY UPDATED
See the latest reputation insights
RepTrak Announces 2026 Global RepTrak® 100: The World’s Most Reputable Companies Revealed
RepTrak released the 2026 Global RepTrak 100 on April 8, 2026. The report ranks the most reputable companies in the world and highlights key trends in trust, AI adoption, and corporate reputation.
When You Have A Single Reputation Score, It’s Hiding A Lot
Many organizations believe they are managing stakeholders. What they are actually managing, in many cases, is averages.
Human-Centric Messaging in the AI Adoption Era
Against a backdrop of mixed public sentiment on AI, a number of companies are beginning to reframe their core product experiences around innately human elements. RepTrak data shows why this trend is likely to accelerate—and points to what you should be tracking.
What Two New Comms Leaders Are Walking Into: The Pharma Reputation Brief
The consumer health and pharma reputation landscape has shifted structurally since the COVID peak, and not in ways that more communications activity alone will fix. Here's what's facing new comms leaders in the space.
Your Company Has an AI Reputation; Do You Know It?
Most comms teams are watching the wrong things during viral moments (they're reacting to volume when they should be diagnosing Reputation driver exposure). We put together a framework for doing exactly that — using RepTrak Compass to move from reactive narrative control to structured reputation diagnosis.
Burgermogging: What to Do When Your CEO Goes Viral
Most comms teams are watching the wrong things during viral moments (they're reacting to volume when they should be diagnosing Reputation driver exposure). We put together a framework for doing exactly that — using RepTrak Compass to move from reactive narrative control to structured reputation diagnosis.
Visible Leadership Is Back, But Visibility Alone Isn't Enough
Stakeholders are paying closer attention to leadership visibility than they have in years. 48% say the CEO is the most appropriate voice to communicate company vision.
A Trust Gap Is Widening, But You Might Not Be Able to See It
RepTrak's latest Current Events data shows that between Q4 2024 and Q4 2025, trust increased across both groups, but influencers moved faster, especially in digital channels like online advertising, owned social media, and social media news.
When One Channel Isn't Enough: How Economic Complexity is Creating a New Channel Strategy
When stakeholders navigate economic complexity—personal optimism, national pessimism—they seek validation from multiple sources. Your channel strategy needs to adjust accordingly.
Inside the GRT100: A case study on adidas and Nike
A look at the diverging paths of two storied brands through the lens of Global RepTrak 100 rankings.
RepTrak Announces 2026 Global RepTrak® 100: The World’s Most Reputable Companies Revealed
RepTrak released the 2026 Global RepTrak 100 on April 8, 2026. The report ranks the most reputable companies in the world and highlights key trends in trust, AI adoption, and corporate reputation.
When You Have A Single Reputation Score, It’s Hiding A Lot
Many organizations believe they are managing stakeholders. What they are actually managing, in many cases, is averages.
Human-Centric Messaging in the AI Adoption Era
Against a backdrop of mixed public sentiment on AI, a number of companies are beginning to reframe their core product experiences around innately human elements. RepTrak data shows why this trend is likely to accelerate—and points to what you should be tracking.
What Two New Comms Leaders Are Walking Into: The Pharma Reputation Brief
The consumer health and pharma reputation landscape has shifted structurally since the COVID peak, and not in ways that more communications activity alone will fix. Here's what's facing new comms leaders in the space.
Your Company Has an AI Reputation; Do You Know It?
Most comms teams are watching the wrong things during viral moments (they're reacting to volume when they should be diagnosing Reputation driver exposure). We put together a framework for doing exactly that — using RepTrak Compass to move from reactive narrative control to structured reputation diagnosis.
Burgermogging: What to Do When Your CEO Goes Viral
Most comms teams are watching the wrong things during viral moments (they're reacting to volume when they should be diagnosing Reputation driver exposure). We put together a framework for doing exactly that — using RepTrak Compass to move from reactive narrative control to structured reputation diagnosis.
Visible Leadership Is Back, But Visibility Alone Isn't Enough
Stakeholders are paying closer attention to leadership visibility than they have in years. 48% say the CEO is the most appropriate voice to communicate company vision.
A Trust Gap Is Widening, But You Might Not Be Able to See It
RepTrak's latest Current Events data shows that between Q4 2024 and Q4 2025, trust increased across both groups, but influencers moved faster, especially in digital channels like online advertising, owned social media, and social media news.
When One Channel Isn't Enough: How Economic Complexity is Creating a New Channel Strategy
When stakeholders navigate economic complexity—personal optimism, national pessimism—they seek validation from multiple sources. Your channel strategy needs to adjust accordingly.