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The RepTrak Company

The RepTrak Company is the world’s leading reputation data and insights company

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Established in 2004, The RepTrak Company owns the world’s largest reputation benchmarking database of over 1 million company ratings per year used by CEOs, boards, and executives in more than 60 countries worldwide.

We provide the only global platform for data-driven insights on Reputation, Brand, and ESG. Our proprietary RepTrak® model is the global standard for measuring and analyzing the sentiment of the world using proven data science models and machine learning techniques across industries and geographies.

Subscribers to the RepTrak Program use our predictive insights to protect business value, improve return on investment, and increase their positive impact on society.


Our Core Values

Our core values represent the language we use and the philosophy we embrace in our every day work. This is how we show up for each other and for our clients.

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Be an Innovator

We are creative thinkers who aspire to deliver new solutions

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Practice Rigor

We focus on quality, precision, and validity in our work

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Be Honest

We’re ethically, fiscally, and environmentally responsible

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Stay Committed

We follow through on commitments to honor our word

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Be Brave

We are open to new ways and thinking

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Our Global Team

We are data scientists, community-builders, PhDs, client success leaders, and so much more.

We volunteer our time to make each other stronger and our communities brighter. We belong to working groups dedicated to Sustainability, Diversity and Inclusion, Women in the Workplace, and Culture.

We are intellectually curious, creative, fun, and flexible; welcoming new challenges in this dynamically changing industry. Interested in joining The RepTrak team?