ESG
ESG (Environmental – Social – Governance) is an evaluation of whether an organization is conducting business in an ethical manner. And its importance cannot be understated. It’s not just en vogue, it’s a new expectation for organizations to go beyond their business practices and acknowledge their broader impact and processes.
It’s no longer about what you do, it’s about how you do it.
ESG has become a priority for the public and a powerful indicator in consumer behavior. RepTrak monitors and tracks ESG sentiment, rating it on a scale of 1-100. A low ESG score results in a 20% willingness to buy, while a high ESG score results in a 60% willingness.
Reputation
.86 statistical correlation (R²) between ESG scores and reputation
Purchase intent
.90 statistical correlation (R²) between ESG score and purchase intent
Talent Acquisition
.88 statistical correlation (R²) between ESG scores and talent acquisition
Investment
.88 statistical correlation (R²) between ESG scores and investment
Strong and positive correlation
Before you take too much pride in your recycling initiatives and one-time #BLM Instagram post, remember that perception is reality: RepTrak data reveals that more than 90% of companies studied saw that their ESG efforts did not match the public's perception of their ESG efforts. Have we mentioned the importance of communication yet?
Utilize these factors to analyze your ESG efforts and perception:
Environmental
Reduces environmental footprint
Protects the environment
Responsibly uses natural resources
Social
Improves people's lives
Cares for its employees
Offers equal opportunities
Governance
Positive economic contribution
Ethical and fair business
Operations and supply chain transparency
We’ve compiled a handy ESG To Do list and ESG themes we recommend exploring.
ESG To Do List
Perform continuous, ongoing audits to determine if business and social practices are fair
Prepare an action plan for addressing major events as they arise
Determine which actions align with the nature of your business an its practices
Communicate new and cotinuous efforts and progress
Utilize tools like RepTrak's reputation monitoring platform to monitor and measure the impact of corporate activism efforts.
ESG Themes to Explore
Fair pay, benefits, and working coditions
including indepnedinet contractors
Diversity and leadership representation
LGBTQIA+ support and representation
Environmental impact
Carbon emissions, plastic reduction, green practices, etc.
Fair treatment on the basis of gender
Corporate transparency and accountability