Reputation is a Measurable and Manageable Asset.

RepTrak provides actionable insights and expert advisory services that enable companies to strategically manage and enhance their reputation, surpass stakeholder expectations, and drive measurable business outcomes.

The Problem

As stakeholder power increases, corporate communicators are challenged to understand and manage their business’ reputation. Without clear insights, businesses risk losing stakeholder trust, brand value, and growth opportunities.

Maximizing Initiative ROI

Companies struggle to measure the return on investment for their initiatives, making it difficult to justify and optimize efforts.

Effective Crisis Response

Businesses often lack the insights needed to respond swiftly and effectively to crises, risking long-term damage.

Competitive Landscapes

In a crowded market, companies find it challenging to stand out amidst fierce competition.

The Solution

With over 20 years of industry-leading experience, RepTrak delivers comprehensive data on reputation, brand, ESG, and more. We collect real survey data from key stakeholders across the globe to provide a clear, quantifiable understanding of your organization's reputation. 

RepTrak bridges the gap between perception and reality — turning reputation into a measurable, actionable asset. Our expert advisory team helps you strategically steer and leverage your reputation towards lasting growth for positive business outcomes. 

30+

Industries

60+

Countries

6K+

Companies Measured

360°

View of Reputation

Solutions That Drive Results

Guidance from Industry Experts

Our seasoned expert advisors have specialized knowledge across markets and industries — providing strategic, actionable insights and advice. We collaborate with you to navigate reputational challenges and deliver tailored recommendations that drive meaningful results. 

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RepTrak's Advisory

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See the latest reputation insights

2025 Q2 Data Dose: Insight to Action Quick Slides

2025 Q2 Data Dose: Insight to Action

These quick-slides tell you how to show up for stakeholders under economic instability and how to communicate with clarity to avoid reputation risk.

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Robert Schooling Board Appointment Hero

RepTrak Appoints Robert Schooling to Board of Directors

The RepTrak Company proudly announces the appointment of Robert Schooling to its Board of Directors.

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2025 Q2 Data Dose: Infographic on DEI

2025 Q2 Data Dose: Infographic

This DEI data infographic will help you make sense of the noise and align stakeholder priorities with tangible business outcomes.

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Q2 Data Dose from RepTrak

2025 Q2 Data Dose: One-Pager

This one-pager will tell you the 5 top issues that were named by consumers worldwide.

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Thierry D’Hers and Catherine Hernandez-Blades join RepTrak’s Board of Directors

RepTrak Appoints Thierry D’Hers and Catherine Hernandez-Blades to Board of Directors

The RepTrak Company is proud to announce the appointment of Thierry D’Hers and Catherine Hernandez-Blades to its Board of Directors.

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Putting Promises into Practice

Putting Promises Into Practice: 2025 Italy Report One-Pager

From product quality to "Made in Italy" efforts, this one-pager will catch you up on what stakeholders are looking for.

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Reputational Volatility in Italy: Current Trends and Stakeholder Expectations

Our latest report breaks down the current state of reputation in Italy, with insight on how to strengthen local stakeholder favor.

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2025 France Report One-Pager Blog Header

A Reputation Built on Action: France Report One-Pager

Our latest one-pager breaks down what stakeholders in France are prioritizing right now, and is full of clear action items your company can take to stay ahead.

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2025 France Report Blog Header

Reputation Readiness in France: Regional Trends in 2025

Our latest report breaks down the current state of reputation in France and is full of actionable insights.

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UK Report One-Pager Blog Header

Reputation Resilience Amid Uncertainty: UK Report One-Pager

This one-pager offers a pulse check on what’s driving reputation right now, and calls out two companies on reputation highs and lows.

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