Reputation is a Measurable and Manageable Asset.

RepTrak provides actionable insights and expert advisory services that enable companies to strategically manage and enhance their reputation, surpass stakeholder expectations, and drive measurable business outcomes.

The Problem

As stakeholder power increases, corporate communicators are challenged to understand and manage their business’ reputation. Without clear insights, businesses risk losing stakeholder trust, brand value, and growth opportunities.

Maximizing Initiative ROI

Companies struggle to measure the return on investment for their initiatives, making it difficult to justify and optimize efforts.

Effective Crisis Response

Businesses often lack the insights needed to respond swiftly and effectively to crises, risking long-term damage.

Competitive Landscapes

In a crowded market, companies find it challenging to stand out amidst fierce competition.

The Solution

With over 20 years of industry-leading experience, RepTrak delivers comprehensive data on reputation, brand, ESG, and more. We collect real survey data from key stakeholders across the globe to provide a clear, quantifiable understanding of your organization's reputation. 

RepTrak bridges the gap between perception and reality — turning reputation into a measurable, actionable asset. Our expert advisory team helps you strategically steer and leverage your reputation towards lasting growth for positive business outcomes. 

30+

Industries

60+

Countries

6K+

Companies Measured

360°

View of Reputation

Solutions That Drive Results

Guidance from Industry Experts

Our seasoned expert advisors have specialized knowledge across markets and industries — providing strategic, actionable insights and advice. We collaborate with you to navigate reputational challenges and deliver tailored recommendations that drive meaningful results. 

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RepTrak's Advisory

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See the latest reputation insights

Putting Promises into Practice

Putting Promises Into Practice: 2025 Italy Report One-Pager

From product quality to "Made in Italy" efforts, this one-pager will catch you up on what stakeholders are looking for.

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2025 Italy Report Blog Header

Reputational Volatility in Italy: Current Trends and Stakeholder Expectations

Our latest report breaks down the current state of reputation in Italy, with insight on how to strengthen local stakeholder favor.

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2025 France Report One-Pager Blog Header

A Reputation Built on Action: France Report One-Pager

Our latest one-pager breaks down what stakeholders in France are prioritizing right now, and is full of clear action items your company can take to stay ahead.

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2025 France Report Blog Header

Reputation Readiness in France: Regional Trends in 2025

Our latest report breaks down the current state of reputation in France and is full of actionable insights.

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UK Report One-Pager Blog Header

Reputation Resilience Amid Uncertainty: UK Report One-Pager

This one-pager offers a pulse check on what’s driving reputation right now, and calls out two companies on reputation highs and lows.

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UK Report Blog Header

UK Reputation on the Rise: Insights and Trends Shaping H1 2025

Our latest report breaks down what’s driving reputational strength in the UK, and how your company can stay ahead by aligning corporate behavior with stakeholder expectations.

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Introducing RepTrak Compass

RepTrak Previews Compass — A Global Strategic Reputation Intelligence Platform that is More Than a Score

The RepTrak Company™, the global leader in reputation intelligence for over 20 years, unveiled RepTrak Compass™, its most advanced and globally scalable platform to date. 

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Fortune Favors The Brave: Communication Principles Leaders Should Follow Blog Header

Fortune Favors The Brave: 6 Communication Principles Leaders Should Follow

In our latest set of quick-slides, explore 6 communication principles every leader should follow to earn lasting stakeholder support.

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Brave New World blog post

Brave New World: How Communications Leaders Can Navigate Uncertainty with Reputation Intelligence

Today’s corporate landscape is louder, faster, and more fragmented than ever. But amid the chaos, RepTrak data reveals a clear truth: stakeholder expectations haven’t changed. Read the full blog post to learn how brave leaders are earning trust by staying anchored in core truths.

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RepTrak and Dynata Collaborate on Global Reputation Study

RepTrak and Dynata Collaborate on Global Reputation Study

The RepTrak™ Company, the world’s leading provider of reputation data and insights, and Dynata, the world’s largest first-party consumer data company, announced a global study focused on how public perceptions of industries and global issues are shifting in response to rising economic and societal pressures.

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