Reputation is a Measurable and Manageable Asset.

RepTrak provides actionable insights and expert advisory services that enable companies to strategically manage and enhance their reputation, surpass stakeholder expectations, and drive measurable business outcomes.

The Problem

As stakeholder power increases, corporate communicators are challenged to understand and manage their business’ reputation. Without clear insights, businesses risk losing stakeholder trust, brand value, and growth opportunities.

Maximizing Initiative ROI

Companies struggle to measure the return on investment for their initiatives, making it difficult to justify and optimize efforts.

Effective Crisis Response

Businesses often lack the insights needed to respond swiftly and effectively to crises, risking long-term damage.

Competitive Landscapes

In a crowded market, companies find it challenging to stand out amidst fierce competition.

The Solution

With over 20 years of industry-leading experience, RepTrak delivers comprehensive data on reputation, brand, ESG, and more. We collect real survey data from key stakeholders across the globe to provide a clear, quantifiable understanding of your organization's reputation. 

RepTrak bridges the gap between perception and reality — turning reputation into a measurable, actionable asset. Our expert advisory team helps you strategically steer and leverage your reputation towards lasting growth for positive business outcomes. 

30+

Indutries

60+

Countries

6K+

Companies Measured

360°

View of Repuation

Solutions That Drive Results

Guidance from Industry Experts

Our seasoned expert advisors have specialized knowledge across markets and industries — providing strategic, actionable insights and advice. We collaborate with you to navigate reputational challenges and deliver tailored recommendations that drive meaningful results. 

Learn More
RepTrak's Advisory

STAY UPDATED

See the latest reputation insights

Trust vs. Reputation Hero Image

2024 Pharma Report One-Pager: Trust vs. Reputation

Our latest one pager breaks down the differences between Trust and Reputation, and why Pharma companies need to measure them both.

Explore
RepTrak's 2024 Pharma Report

2024 Pharma Report

This report breaks down the key Drivers of Pharma's reputation recovery, regional trust differences, and actionable strategies to boost your company's reputation in a changing market.

Explore
2024 American Banker Blog Header

2024 Annual American Banker Study

From the RepTrak x American Banker 2024 annual reputation study, we’re presenting key data on stakeholder perceptions of the banking industry following the 2023 crisis.

Explore
Mofu Industry Blog Post Header

Setting Smarter KPIs: The Power of Industry Benchmarks

In this blog, we explore how using industry benchmarks to set KPIs can arm your company with a strategy to stand out from the crowd.

Explore
Q2 2024 Current Events Data: Reputation Power Plays

Q2 2024 Data Dose: Reputation Power Plays

In this 5-point listicle, we provide concrete ways to boost your reputation strategy and increase favor with stakeholders.

Explore
Introducing: Industry Comparison by RepTrak

Stand Out in a Crowd: Industry Comparison Dashboard

RepTrak's new Industry Comparison Dashboard puts the right industry data at your fingertips — so you know just how to position your company strategy amongst the competition.

Explore
Q2 2024 Current Events One Pager

Q2 2024 Data Dose One-Pager: Quality Perceptions

In this single-page blueprint, you'll learn what stakeholders think has the most influence on the quality of the products and services they purchase.

Explore
Q2 2024 Current Events Quick Slides Blog Header

Q2 2024 Data Dose Quick Slides: Green Actions, Golden Reputation

Our latest set of quick slides breaks down how sustainable efforts shape stakeholder perception across key business areas.

Explore
Q2 2024 Data Dose Infographic Blog

Q2 2024 Data Dose Infographic: Public Perceptions

This infographic uncovers whose opinions matter most to your customers when forming opinions about your company.

Explore
Insight to Action: Advisory Services Quick Slides Blog Header

Insights to Action: Advisory Services Quick Slides

In these quick slides, we break down how our Advisory team can help transform your reputation management strategy.

Explore