RepTrak Brand Intelligence
Your brand and reputation are incredibly valuable, but they aren’t the same thing.
While your brand is the promise your company makes to its stakeholders, your reputation reflects how your company lives up that promise.
The RepTrak Platform’s Brand Intelligence can support you in improving alignment between your brand and reputation as stakeholder expectations evolve.
So RepTrak provides Brand Scores in addition to its Reputation Scores, measuring how your audience thinks and feels about your brand. Your brand can help enhance your reputation, but a poor reputation can infect a brand.
Brand is the promise you make; your reputation depends on whether or not you keep that promise.
Mark Sonders, RepTrak CEO
Brand is developed from the inside out; reputation from the outside in
BRAND
The unique promise a company crafts and makes to it stakeholders
REPUTATION
The degree to which a company fulfills its promise in the eyes of its stakeholders
Brand Score
Sep 2021Informed General Public
70.8
Strong
2.1 Since Aug 2021
How stakeholders evaluate your corporate brand
How your corporate brand compares against your competitors
How well you communicate out regarding your corporate brand
What brand personality traits are most associated with your corporate brand
What brand personality traits make your organization unique
