Reputation Is Multiplayer. The Game Isn’t the Same for Everyone.
An industry-level view of Global RepTrak 100 data shows a nuanced view of the "multiplayer" trend. For Comms leaders evaluating strategy, this is required reading.
The premier solution for global reputation management
RepTrak Compass
RepTrak Compass™ is the most comprehensive, globally scalable platform for reputation intelligence — helping you understand, manage, and grow your corporate reputation.
Your Reputation Deserves Better
Your reputation is shaped by factors both within and beyond your control (across markets, stakeholders, and socio-economic events), requiring communications leaders to know exactly what to say and when to say it.
Compass provides that direction. The combination of real-time data and nuanced, personal guidance provides you with a clear path forward to improve and protect your reputation.
Data with Direction
Compass integrates reputation data with personalized recommendations from our global Advisory team — so you can measure reputation while actively shaping it.
Global and Local
Compare different stakeholder perceptions to understand how global issues affect local outcomes — and vice versa.
Reporting Ready
Compass provides leaders with clear, concise data visualizations and recommendations that drive decisions.
Explore more with Compass
Every login is made easy with a clear view of your most recent reputation trends.
STAY UPDATED
See the latest reputation insights
From Proof to Propagation: Q1 Data Shows How Reputation Is Built in a Multiplayer World
In our Q1 Current Events data, the Informed General Public said companies should be more focused on operational fundamentals that impact the customer and less on topics that skew more narrative-driven and signaling-oriented.
Inside the GRT100: A case study on adidas and Nike
A look at the diverging paths of two storied brands through the lens of Global RepTrak 100 rankings.
RepTrak Announces 2026 Global RepTrak® 100: The World’s Most Reputable Companies Revealed
RepTrak released the 2026 Global RepTrak 100 on April 8, 2026. The report ranks the most reputable companies in the world and highlights key trends in trust, AI adoption, and corporate reputation.
When You Have A Single Reputation Score, It’s Hiding A Lot
Many organizations believe they are managing stakeholders. What they are actually managing, in many cases, is averages.
Human-Centric Messaging in the AI Adoption Era
Against a backdrop of mixed public sentiment on AI, a number of companies are beginning to reframe their core product experiences around innately human elements. RepTrak data shows why this trend is likely to accelerate—and points to what you should be tracking.
What Two New Comms Leaders Are Walking Into: The Pharma Reputation Brief
The consumer health and pharma reputation landscape has shifted structurally since the COVID peak, and not in ways that more communications activity alone will fix. Here's what's facing new comms leaders in the space.
Your Company Has an AI Reputation; Do You Know It?
Most comms teams are watching the wrong things during viral moments (they're reacting to volume when they should be diagnosing Reputation driver exposure). We put together a framework for doing exactly that — using RepTrak Compass to move from reactive narrative control to structured reputation diagnosis.
Burgermogging: What to Do When Your CEO Goes Viral
Most comms teams are watching the wrong things during viral moments (they're reacting to volume when they should be diagnosing Reputation driver exposure). We put together a framework for doing exactly that — using RepTrak Compass to move from reactive narrative control to structured reputation diagnosis.
Visible Leadership Is Back, But Visibility Alone Isn't Enough
Stakeholders are paying closer attention to leadership visibility than they have in years. 48% say the CEO is the most appropriate voice to communicate company vision.
Reputation Is Multiplayer. The Game Isn’t the Same for Everyone.
An industry-level view of Global RepTrak 100 data shows a nuanced view of the "multiplayer" trend. For Comms leaders evaluating strategy, this is required reading.
From Proof to Propagation: Q1 Data Shows How Reputation Is Built in a Multiplayer World
In our Q1 Current Events data, the Informed General Public said companies should be more focused on operational fundamentals that impact the customer and less on topics that skew more narrative-driven and signaling-oriented.
Inside the GRT100: A case study on adidas and Nike
A look at the diverging paths of two storied brands through the lens of Global RepTrak 100 rankings.
RepTrak Announces 2026 Global RepTrak® 100: The World’s Most Reputable Companies Revealed
RepTrak released the 2026 Global RepTrak 100 on April 8, 2026. The report ranks the most reputable companies in the world and highlights key trends in trust, AI adoption, and corporate reputation.
When You Have A Single Reputation Score, It’s Hiding A Lot
Many organizations believe they are managing stakeholders. What they are actually managing, in many cases, is averages.
Human-Centric Messaging in the AI Adoption Era
Against a backdrop of mixed public sentiment on AI, a number of companies are beginning to reframe their core product experiences around innately human elements. RepTrak data shows why this trend is likely to accelerate—and points to what you should be tracking.
What Two New Comms Leaders Are Walking Into: The Pharma Reputation Brief
The consumer health and pharma reputation landscape has shifted structurally since the COVID peak, and not in ways that more communications activity alone will fix. Here's what's facing new comms leaders in the space.
Your Company Has an AI Reputation; Do You Know It?
Most comms teams are watching the wrong things during viral moments (they're reacting to volume when they should be diagnosing Reputation driver exposure). We put together a framework for doing exactly that — using RepTrak Compass to move from reactive narrative control to structured reputation diagnosis.
Burgermogging: What to Do When Your CEO Goes Viral
Most comms teams are watching the wrong things during viral moments (they're reacting to volume when they should be diagnosing Reputation driver exposure). We put together a framework for doing exactly that — using RepTrak Compass to move from reactive narrative control to structured reputation diagnosis.
Visible Leadership Is Back, But Visibility Alone Isn't Enough
Stakeholders are paying closer attention to leadership visibility than they have in years. 48% say the CEO is the most appropriate voice to communicate company vision.