AI Opportunities To Elevate Your Strategy
Explore how reputation leaders can move from AI integration to advantage in 2026 — using AI to shape perception, build trust, and drive long-term value.
The premier solution for global reputation management
RepTrak Compass
RepTrak Compass™ is the most comprehensive, globally scalable platform for reputation intelligence — helping you understand, manage, and grow your corporate reputation.
Your Reputation Deserves Better
Your reputation is shaped by factors both within and beyond your control (across markets, stakeholders, and socio-economic events), requiring communications leaders to know exactly what to say and when to say it.
Compass provides that direction. The combination of real-time data and nuanced, personal guidance provides you with a clear path forward to improve and protect your reputation.
Data with Direction
Compass integrates reputation data with personalized recommendations from our global Advisory team — so you can measure reputation while actively shaping it.
Global and Local
Compare different stakeholder perceptions to understand how global issues affect local outcomes — and vice versa.
Reporting Ready
Compass provides leaders with clear, concise data visualizations and recommendations that drive decisions.
Explore more with Compass
Every login is made easy with a clear view of your most recent reputation trends.
STAY UPDATED
See the latest reputation insights
Five Reputation Shifts That Will Define 2026
Reputation is becoming more visible, more complex, and less forgiving. Drawing on RepTrak data and our advisory insight, this blog outlines five key reputation shifts defining 2026, and what communicators must do to build trust, protect credibility, and lead with confidence.
Your 2026 Reputation Strategy: Turning AI Into an Advantage
AI is reshaping how reputation is formed. Learn how to integrate AI into your 2026 reputation strategy without replacing human insight, and turn perception into advantage.
What’s New in RepTrak Compass: A Smarter Reputation Intelligence Platform
Discover everything released in Compass in 2025. From AI-powered tools to embedded Advisory insights, Compass turns reputation data into easy decisions.
Reputation Data in the Boardroom: How Compass Redefines Reputation Leadership in the Age of AI
Explore how RepTrak Compass™ helps leaders turn reputation data into board-ready insight using Purposeful AI — driving credibility, speed, and impact.
2025 Reputation Wrapped
See the trends, twists, and standout moments that defined reputation this year.
Retail & Consumer Durables Report Infographic: The Drivers Behind the Display
Our latest infographic breaks down how three key Drivers are shaping industry reputation today, and what these trends reveal about where companies are flourishing, where they’re falling behind, and where stakeholders expect more.
RepTrak Launches Compass, Setting a New Course for Reputation Intelligence
The dynamic combination of an intuitive technology platform coupled with expert advice helps leaders gain a competitive advantage through board-ready insights.
Retail & Consumer Durables Report One-Pager: Worth the Price, or Not?
Our latest one-pager compares perceptions across typically luxurious versus more accessible companies to understand the true impact of value at different price points.
Retail & Consumer Durables Report
RepTrak’s latest Retail & Consumer Durables Report highlights key movements in reputation across product quality, ethical sourcing, and workplace treatment.
AI Opportunities To Elevate Your Strategy
Explore how reputation leaders can move from AI integration to advantage in 2026 — using AI to shape perception, build trust, and drive long-term value.
Five Reputation Shifts That Will Define 2026
Reputation is becoming more visible, more complex, and less forgiving. Drawing on RepTrak data and our advisory insight, this blog outlines five key reputation shifts defining 2026, and what communicators must do to build trust, protect credibility, and lead with confidence.
Your 2026 Reputation Strategy: Turning AI Into an Advantage
AI is reshaping how reputation is formed. Learn how to integrate AI into your 2026 reputation strategy without replacing human insight, and turn perception into advantage.
What’s New in RepTrak Compass: A Smarter Reputation Intelligence Platform
Discover everything released in Compass in 2025. From AI-powered tools to embedded Advisory insights, Compass turns reputation data into easy decisions.
Reputation Data in the Boardroom: How Compass Redefines Reputation Leadership in the Age of AI
Explore how RepTrak Compass™ helps leaders turn reputation data into board-ready insight using Purposeful AI — driving credibility, speed, and impact.
2025 Reputation Wrapped
See the trends, twists, and standout moments that defined reputation this year.
Retail & Consumer Durables Report Infographic: The Drivers Behind the Display
Our latest infographic breaks down how three key Drivers are shaping industry reputation today, and what these trends reveal about where companies are flourishing, where they’re falling behind, and where stakeholders expect more.
RepTrak Launches Compass, Setting a New Course for Reputation Intelligence
The dynamic combination of an intuitive technology platform coupled with expert advice helps leaders gain a competitive advantage through board-ready insights.
Retail & Consumer Durables Report One-Pager: Worth the Price, or Not?
Our latest one-pager compares perceptions across typically luxurious versus more accessible companies to understand the true impact of value at different price points.
Retail & Consumer Durables Report
RepTrak’s latest Retail & Consumer Durables Report highlights key movements in reputation across product quality, ethical sourcing, and workplace treatment.