The world's most reputable companies

2024 Global RepTrak® 100

Download the report to see the full ranking

The top 5 most reputable companies

#1

LEGO Group

LEGO Group

REP 78.3

2

Mercedes-Benz Group

Mercedes-Benz Group

REP77.4

3

Rolex-logo-png

Rolex

REP77.3

4

Sony-logo-png

Sony

REP76.9

5

Canon-logo-png

Canon

REP76.5

Welcome to the reputation renaissance

What's inside the 2024 report

Great Expectations

The expectations of companies from their consumers are drastically different now than they were before the pandemic, and they won’t let the old standards fly. We are living in a stakeholder economy, and like it or not, consumers are setting a high bar — higher than it’s ever been.

2024 GRT Wheel

The ranking awaits

2024 Global RepTrak 100

The Global RepTrak 100 report provides a definitive ranking of the world's most reputable companies and a comprehensive analysis of the global reputation landscape. For over a decade, we've leveraged our unparalleled data suite to understand global corporate trends and corresponding public sentiment year over year.

After two years of reputation decreases, the tides are finally turning. Fill out the form to see how 2024's most reputable companies have turned a corporate reputation reckoning into a reputation renaissance.

Previous reports can be found here:

Fill out the form

Download the 2024 report here

Loading...

STAY UPDATED

See the latest reputation insights

URG Brand One-Pager Header

One-Pager: The Ultimate Reputation Guide

Our latest one pager breaks down the importance of brand and why it's a crucial aspect of reputation management.

Explore
The Ultimate Reputation Guide 2.0

The Ultimate Reputation Guide 2.0

This updated Ultimate Reputation Guide is a refresh to our original 2022 report. It's your go-to resource for transforming reputation data into a powerful, informed strategy.

Explore
Reputation Resolutions header

2025 Reputation Resolutions

Check out our latest quick-slides to explore five reputation trends to capitalize on in the new year, featuring fresh insights from our Advisory team.

Explore
2024 Reputation Wrapped Header

2024 Reputation Wrapped

Read our latest quick-slides to see what the top five reputation trends of 2024 were — so you're in the know for 2025.

Explore
Multi-Country Dashboard blog header

RepTrak's New and Improved Multi-Country Dashboard

RepTrak's new and improved Multi-Country Dashboard delivers the flexibility and insights you need to seamlessly track your reputation across regions.

Explore
Insight to Action Q3 Quick-Slides blog header

Q3 Data Dose: Insight to Action Quick-Slides

Our latest quick-slides showcase the top 4 insights from our Q3 Current Events Data study, paired with actionable strategies to strengthen stakeholder favor.

Explore
RepTrak's Q3 Data Dose One-Pager

Q3 Data Dose: Sustainability Stakes One-Pager

Our latest data dose is here to help you understand exactly where stakeholders’ priorities lie so you can start planning your 2025 reputation strategy with precise actions.

Explore
Ethics in Action blog header

Ethics in Action: Quick-Slides

Our latest quick-slides offer 5 ways to leverage ethical conduct for long-term business success.

Explore
5 Ways to Leverage Ethical Conduct for Business Success

5 Ways to Leverage Ethical Conduct for Business Success 

This blog explores how organizations can leverage ethical behavior as a strategic asset to elevate their reputation, earn stakeholder trust, and drive meaningful business outcomes. 

Explore
The RepTrak Company is acquired by Periscope Equity

The RepTrak Company is Acquired by Periscope Equity

The RepTrak Company announces a transformative shift in majority ownership following its acquisition by Periscope Equity.

Explore