RepTrak Launches “RepTrak for Industry”

Boston, MA — October 25, 2024 — The RepTrak Company™ announces the launch of RepTrak for Industry, an innovative solution that redefines reputation management by offering tailored insights across multiple industries including: Pharmaceutical, Food and Beverage, Consumer Goods, Energy, Airlines, Financial Services, Automotive, Manufacturing, and more. RepTrak has enhanced their platform to include in-depth industry and market-specific reports that address sector-specific challenges. RepTrak for Industry is the only reputation management solution providing a comprehensive platform, expert recommendations, and actionable, industry-specific data across 30+ industries in 60 countries.

“Our RepTrak for Industry solution is a true innovation, transforming how companies navigate their sector-specific challenges,” says Mark Sonders, CEO of The RepTrak Company. “As the only reputation management platform offering tailored insights for diverse industries, we’re enabling companies to take a proactive approach, innovate in their stakeholder strategies, and stay ahead in a competitive landscape.”

Key innovations of RepTrak for Industry include:

• Industry-Specific Insights: Advanced reports designed for a range of industries, allowing businesses to respond swiftly and strategically to market-specific challenges.

• Expert Industry Advisors: Clients receive hands-on support from advisors with deep expertise, ensuring that every piece of data translates into innovative and effective strategies.

• Multi-Stakeholder Monitoring: RepTrak offers a complete view of corporate reputation by measuring and monitoring the perceptions of key stakeholders: customers, employees, regulators, investors, and more.

• Global Intelligence with Local Precision: Spanning 60 countries, RepTrak’s platform merges a global perspective with localized expertise, ensuring that companies are aligned on international trends and local market dynamics.

“Our approach has always been about innovation,” Sonders adds. “RepTrak for Industry is a major leap forward in how companies manage reputation. We are now combining our proven reputation framework with a forward-thinking, holistic approach that adapts to the unique needs of each sector.”

About RepTrak

The RepTrak Company is the world's leading reputation data and insights company. We help companies by organizing and grading a variety of reputational elements, offering a real-world report card on their corporate reputation. Subscribers to the RepTrak program use our predictive insights to protect business value, improve return on investment, and increase their positive impact on society. RepTrak’s pairing of advanced metrics and dedicated reputation advisors offers clients an actionable analysis of their reputation data, aligning business objectives with stakeholder sentiment across different markets and sectors.

Established in 2004, The RepTrak Company owns the world’s largest reputation benchmarking database, gathering over 1 million company ratings per year used by CEOs, boards, and executives in more than 60 countries worldwide.

For questions, contact Bianca Martucci-Fink, RepTrak’s Director of Global Content Marketing: [email protected]