Our 7 Drivers of Reputation... Explained

You know we track and monitor corporate reputation -- using real data to help you understand how reputation impacts your business​, and inform reputation improvement and maintenance.

The RepTrak platform calculates corporate reputation as a Reputation Score.​ A variety of reputation-impacting factors influence reputation, including the 7 Drivers of Reputation which reveal how a stakeholder typically thinks and feels about a company.

This video will break down each Diver, showing you what the public typically considers when formulating and interpreting reputation.

For more quick watches on Reputation, visit our YouTube channel.