Introducing: Industry Comparison by RepTrak

Stand Out in a Crowd: Industry Comparison Dashboard

Platform Updates23 Aug, 2024

Ask any organization in the Airline or Pharma industry, and they’ll tell you that the reputation of your industry can heavily influence your company's own corporate reputation. When you lack a tangible understanding of how this relationship impacts your business, you can't pull the right levers to either distance yourself from industry crises or take advantage of positive associations. With RepTrak's new Industry Comparison Dashboard, the right industry data is always at your fingertips — so you know just how to position your company strategy amongst the competition.

This feature is designed to help you understand how your reputation stacks up against industry benchmarks so you can make informed, strategic decisions. The Industry Comparison Page isn’t just another dashboard — it’s a strategic tool that provides the insights needed to navigate and leverage your industry’s reputation. 

Features that Deliver: 

  • Quick Industry Overview: Get an instant snapshot of your organization’s reputation within your industry. Identify strengths and areas for improvement by comparing your standing to industry benchmarks. 

  • Enhanced Comparison Tools: Explore how industry trends are influencing your company with our new comparison section. Tailor your analysis to focus on the metrics that matter most, whether it's tracking Reputation Scores over time, analyzing key Drivers, or diving into specific Driver Factors. 

  • Tailored Analysis: Choose the data points that align with your strategic goals. This feature allows you to focus on what truly impacts your business, offering relevant and actionable insights. 

  • Market-Specific Averages: Access new country and market averages, providing regional insights crucial for fine-tuning your approach. Understanding these local nuances can give you a significant strategic edge. 

An industry's reputation isn’t background noise, it’s a powerful factor that inevitably plays a part in shaping your organization’s success. By understanding how your reputation compares within your industry, you can better anticipate challenges and seize opportunities. The Industry Comparison Dashboard equips you with the knowledge needed to incorporate industry reputation into your broader strategy — helping you stay ahead in a competitive landscape. 

Ready to leverage these insights? Select clients can now log in and explore the Industry Comparison Dashboard to see how your reputation compares to industry benchmarks.  

Not a client yet? Contact our team here for a demo of the RepTrak Platform. 


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