2023 American Banker Ranking: 40 U.S. banks ranked by Reputation Score

In 2023, the public perception of the banking industry took a significant hit following a series of bank failures earlier in the year. According to American Banker's annual reputation survey, this downturn marked the industry's largest decline in sentiment since 2018, with regional banks experiencing the brunt of this reputational deterioration.

While large banks enjoyed more confidence from their customers, the gap in reputation between large and regional banks has been narrowing — indicating a shifting trend favoring the former in recent years.

Read the full article from American Banker.

Read the full study for more insights on the impact of trending stakeholder sentiment, how large banks fared against regional banks, and what to do next.

Want even more on Reputation and the Banking Industry? Check out our 2023 Corporate Benefit of the Doubt Report for global reputation data after the banking crisis.